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  • Sonja

Strategy Director - Amsterdam

Bijgewerkt op: 27 jul. 2022

NEW !!

VaynerMedia is a global creative and media agency built for the now. Born in social our work is now full service, simply loving big ideas that connect and create real change for our clients business. We are independently owned, founded in 2009 with offices in London, New York, Los Angeles, Singapore, Sydney and Mexico City. And we’re not too bad at what we do, with our work winning in Cannes Lions, the Clios, D&AD, The Webbies and were named Ad Age’s breakthrough agency of the year.

Here in The Netherlands we have huge ambitions. We’ve doubled in size over the last year in our EMEA hub in London and broadened both our client list and the kind of work we’re doing for them and it’s now time to take charge of this market. Our roots are in social and we love it - it’s where we get to understand different audiences, to experiment, to gain insight and to see how people really engage and respond to ideas.

We are creative and media in equal measure because both are equally important in developing effective communications. A lot of our work in-house (with our own production, edit and motion teams) because execution is key to effectiveness. We believe 100% that brands can be built on digital platforms and part of our model is built bottom up, flipping the traditional advertising model and process on its head. We don’t play to agency/industry norms and our culture and energy reflects that.

We have an incredible client list producing work across the UK, EMEA and Globally, including TikTok, Tinder and Durex, with even more big Global brands joining the Vayner family in 2022.

Our ideas live and breathe in organic and paid social but also fully integrated campaigns including TVCs, radio, press, OOH (you name it we’re there). Our difference? We learn fast - from what we see and how our audiences really act, alongside cultural cues to create our integrated campaigns.

Infused with the DNA of our founder, we pride ourselves on our entrepreneurial spirit. Being an independent agency affords us the freedom to be bold and stray from convention. It also allows us to pivot quickly, which is key to succeeding in an everchanging market. The same way Gary was one of the early YouTube influencers, VaynerMedia has been the forerunner in many opportunities, serving as alpha/beta launch partners with platforms from Facebook and YouTube to TikTok and Snapchat.

But ultimately we are people people. We are skills first rather than where you studied and who you know. We’re here to change advertising so we thrive on free-thinkers with big ambitions.

The Role

Our Strategy Directors work closely with a creative director and client partner to lead client business, and are responsible for all elements of strategic planning on the account. They will be required to combine an understanding of consumer behaviour, marketing challenges, the creative opportunity and the media landscape into a simple and clear creative and communications plan of action.

They are the strategic advisor to our clients when it comes to their business and how creativity and communications can help address business challenges and deliver results. This role is heavily focused on how we do that across Europe, with the director coordinating a team of strategists and liaising heavily with media teams to translate consumer behaviour and the media landscape into campaigns with the customer at the heart.

The Strategy Director is expected to lead from the front, but not be afraid of helping to own detail, grow a team’s potential and contribute their strategic philosophy to how a client delivers communications.

An experienced strategist with 10+ years of experience of developing wider strategy and planning communications across EMEA markets. Candidates should be comfortable collaborating with creative, media and client teams, as well as managing a team.

Previous experience in developing multi-market communications strategies is a necessity. Candidates should be equally comfortable with insights and creativity as they are with data and analysis and be proficient in shaping them into strategic recommendations. Candidates must also be adept in managing/presenting to senior client stakeholders.

Our ideal candidate is comfortable with change and evolution of plans and activations, understanding the importance of collaboration and adjusting approaches to achieve maximum results. Ideally they would have had experience working with fast-changing clients across several EMEA markets.

The responsibilities

  • Coordinate and lead European creative communications planning efforts, delivering an understanding of how creative, media, messaging and the consumer meet together.

  • Help to build and update segmentations around audiences, delivering a deep understanding of how segments may change across a region culturally, demographically and behaviourally.

  • Lead the strategic thinking of an account, identifying and addressing client challenges while driving innovation and opportunities for the business.

  • Contribute to the growth and culture of VaynerMedia, serving as a leader in helping to continuously update our strategic product.

  • Draw upon a rich background of communications planning to liaise with a media team at all levels, to help ensure unique consumer and media landscape understanding is in all planning.

  • Manage a team of 2+ strategists in varied locations to ensure regional and local efforts reflect the strategic thinking in execution.

  • Work with creative directors and creative teams to help form creative ideas which can develop into larger campaigns and drive brand building and effectiveness over time.

  • Monitor effectiveness and continuously show where we can strategically improve with robust data analysis and visualisation.

Desirable skills and experience

  • 10+ years experience in creative communications strategy and planning.

  • 5+ Years experience leading teams and developing junior strategists through leadership, delegation and mentoring, with a preference for any leadership roles around performance or direct response teams

  • Multi-market European market experience.Strong capabilities around managing and presenting to senior client stakeholders

  • Experience and examples of creative and wider strategic thinking, building integrated campaigns working with creative and media teams in either one agency or multi-agency groups.

  • Examples of thought leadership and proactive thinking to address client challenges and industry trends.

How we will support you

We know talent is our most important asset and our people guide our work and our culture. The last year has challenged us like nothing before, and we are committed to providing the support and flexibility needed for people to do their best work and have fun doing it. We are an open minded bunch and we value diversity of thought and experience. Every person we hire will make us a more creative, innovative and happier agency. You are always welcome to bring an idea or opinion to our work and our ways of working.

For now, these are some of things we have in place to support you..

We regularly review our benefits and are committed to providing a comprehensive programme for our people. This currently includes all the good stuff you would expect from Health Cash Plan, Life Assurance, 27 days holiday through to Group Personal Pension and Income Protection.

We know some days aren't as good as others and that's OK. We have our mental health partner Sanctus on hand for employee coaching sessions and an Employee Assistance Programme in place should you need it. We also work with NABS, an industry specific support organisation who are passionate about helping people to thrive.

Sometimes it can be the smaller things that make you smile. We have a subsidised ClassPass offering for any fitness lovers, a wide variety of discounts and benefits through Perkbox and you can save on your commute through Commuter Club or our Cycle To Work Scheme. If R&R is more your thing you can take some time out for a monthly massage, join one of our bi-weekly mindfulness sessions or our employee led yoga sessions. We understand that there has never been a more important time for self care and as such we have a varied wellbeing programme to help you to be your best self.




Call Monique for more information +31(0)6-430 20 410 Or mail directly your CV to

397 weergaven


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